-
2007 - present
chicago, IL (US)
Consumer Products Analyst
•Plan and execute campaigns from conception to launch, to ongoing management and marketing.
•Negotiate new and renewed client service contracts.
•Conduct extensive research of similar companies’ services; compare products and services offered and ensure CareerBuilder remains on the cutting edge.
•Manage long term pipeline of new product innovation for the consumer products division.
•Develop data-driven strategies and provide actionable marketing recommendations for new and updated services based on clients’ emerging needs.
•Consult with staff across the board to develop broad knowledge of the whole organization and thorough understanding of division relationships.
-
Apr 2006 - Dec 2007
chicago, IL (US)
Account Manager
•Drove revenue, specialized in increasing services to 200 current clients, resulted in exceeding 2007 annual sales goal by 190%; achieved 250% of sales quota for 2007 Q2.
•Established 40 new accounts in 18 month period.
•Awarded President’s Club status due to exceptional sales achievement.
•Grew client base through prospecting and networking, overcame objections and closed new accounts.
•Contacted and consulted with multiple decision makers within small and large client organizations; developed and fostered productive relationships; increased service usage through understanding of client desires and superior ability to sell solutions.
-
Aug 2005 - Mar 2006
lansing, MI (US)
Marketing Intern
•Supported public relations coordinator in planning and executing three major events.
o East Lansing Mass Transit Authority: Conducted ridership research including statistical analysis and on-site surveys; used information to effect changes and developed increased ridership campaigns.
o United Dairy Industry, Michigan: Partnered with Detroit Lions and Ronald McDonald House to encourage healthy eating and increased milk drinking. Planned and effected major “Sportscaster Fantasy” event targeting children; arranged pre-event and event media coverage.
o Lansing Board of Water and Light: Assembled and delivered media kits and helped arrange press coverage. Cold called local businesses and persuaded many to participate.
-
Jul 2003 - Apr 2006
lansing, MI (US)
Assistant Marketing Director
•Created marketing plans including newspaper and radio promotions and sponsorships for local schools to establish first Skyline Chili franchise in Michigan.
•Conducted customer surveys, used feedback to create and recommend new menu options to management.
Prior positions with Stewart Systems, Inc. were Service Director, Serving Trainer and Server.