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Augustin (Gus) Benavidez

Location
allen, TX (US)
Work Category
Design
Interests
Business partnerships, Job opportunities, References, Ways to stay in touch
Email

About Me

Growing up in the Advertising business. My father Augustin Sr. worked for several agencies throughout his career and I was always there to help out. So when I entered the Advertising world, I hit the ground running. With that said, I was able to rise to the top of every company I was employed.
The unique thing is my ability to find exactly what is needed to accomplish my goals, whether it be award winning or not. I look at projects from the customers perspective and not of those inside the proverbial bubble and never over designs just to stroke my ego.
I have spent the last 20 years with JCPenney handling all the major product lines that were critical for success. He also took on areas that were struggling and rebuilt them to be very profitable. This company held him in such high regard that his photo was placed on the cover of their Annual Report.

Work Experience

  • Feb 1988 - Dec 2008
    plano, TX (US)
    Catalog & Internet / Sr. Art Director
    JCPenney
    Responsible for handling photography budgets up to $750,000 per year for catalogs that can average up to $1,000,000 per page. Duties include the interpretation and translation of catalog merchandise plans into effective and innovative graphic presentation. Participates in the development of selling strategy, while motivating demand for merchandise.
    Special Interest includes: Art Director in JCPenneys most profitable area: Home Furnishings. Assigned categories included Bedding, Windows Coverings, Bath, Rug Gallery, as well as Men’s Fashions. Design of the Bridal Registry, Digital Photography Committee member. Programs manager of the Minority Advisory Team Diversity Committee. Pictured on the cover of the JCPenney Annual Report and page 5. Founder and member of the Hispanic Educational Awareness Team celebrating 15 years of successful activity.

  • Jun 1986 - Feb 1988
    dallas, TX (US)
    Public Affairs / Design Supervisor
    City of Dallas
    Duties involve coordination between various City Departments to provide the public and the Media informative status about city services. Supervision of the in-house Graphic and Photography services as well as design, production and management of all suppliers.
    Special Projects include: Dallas Annual Report, Water Dept. Annual Report, Health and Human Services Brochures, Urban Development Packets, Newsletters, Photography for Television, Public Relations Packets, and Farmers Market signage.