Laura Schock

Location
patchogue, NY (US)
Work Category
Design

About Me

I work both individually and within a group of talented professionals to produce advertising campaigns and branding packages that are impactful and result driven. My diverse range of clientele includes retail, educational, medical, legal, corporate, government and not-for-profit organizations.

Each of my projects begins with research and analysis to enable me to fully grasp my clients’ business and target audience. I then determine how I can service them economically, while generating the greatest response. From there, I indulge in concept development and design. I integrate several aspects of art, technical skills and design seamlessly, to create campaigns and branding packages that are not only specifically targeted, but also creative and memorable. The final result is the production of work that both I and my clients can be proud of.

Check out my website at: www.lauraschock.com

Work Experience

  • Jun 2008 - present
    islandia, NY (US)
    Graphic Designer
    CBC Media
    • All aspects of print and web advertising, from concept and design to production, (ads, banners, flyers,showroom displays, trestles, subway walls, web banners, email blasts, etc.)
    • Television advertising (concept development, layout, storyboards, voiceovers, commercial graphics)
    • Collaboration with brand directors and marketing departments
    • Creation of corporate identities, branding elements and campaigns
    • Model
    • Research and analysis of the clients’ business, their target audience and the ways to reach them
    economically and responsively
    • The re-organization, expansion and improvement of design studio systems operations
    • Concept development and advancement for a diverse clientele of retail, educational, medical, legal,
    corporate and not-for-profit organizations (PC Richards, Lindenhurst Eye, Patchogue Theatre,Saf-T-Swim, NY Auto Giant, Dreamland Amusements, etc.)
  • 2004 - present
    long island, NY (US)
    Graphic Design
    Freelance Work
    Summer 2006 - Present: Loudon’s Minuteman Press
    Summer 2006 - Summer 2008: Tempest-FX Design Solutions
    Fall 2004 - Summer 2005: The UPS Store
  • Dec 2006 - Jun 2008
    babylon, NY (US)
    Teaching: Substitute / Student Teaching
    N. Babylon School District
  • Jun 2005 - Sep 2007
    coram, NY (US)
    Lead Designer
    D&S Advertising Inc.
    • Manage a small marketing department (hiring, training, delegating, proofing, troubleshooting)
    • Organization and execution of print and web campaigns (ads, mailers, sell sheets, information
    packets, promotional pieces, websites and web banners)
    • Created, revamped, maintained & updated the company’s websites
    • Collaboration with the marketing team to promote and inform clients of new and existing services
    through print, direct mail and web
    • Photography
    • Prepared publications for print and worked with major and smaller printing presses
    • Design and creation of ads for many distinguished clients (Sherwin Williams, Geico Direct,
    Salvation Army, Adecco, NBTY, Southwest Airlines, Paychex, Best Yet Groceries, etc.)

Education

  • 2006 - 2008
    Master's - Childhood Education
    Dowling College
  • 2002 - 2006
    Bachelor's - Visual Communications
    Farmingdale University

Courses & Certifications

I have received certification of completion in the following:
Drug Prevention
Child Abuse & Neglect Prevention
Violence Prevention & Intervention
Project Wild
Project Wet

Clubs & Organizations

• Alpha Beta Gamma International Business Honor Society
• Who’s Who Among Students in American Junior Colleges
• Who’s Who Among Female Professionals
• Dowling-Belmont Partnership Program
• American-Slovenian Collaborative Research Program

Hobbies & Interests

STUDIES ABROAD:
Winter 2007, 2008 and 2009: Costa Rica
Summer 2006: England, Ireland and France
Winter 2005: Greece