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Meg Lewis

Location
montgomery, AL (US)
Work Category
Marketing
Currently working on...
Selling tickets to the repertory season at ASF! www.asf.net

About Me

I am a talented, hardworking and enthusiastic arts manager currently serving as the Assistant Director of Marketing & Communications for a major regional theatre. My career goals include advancing my experience and knowledge by working in professional theatre or other arts organizations in a major urban area like New York City. I enjoy traveling for work and pleasure, and am very interested in being involved in the advancement of arts and culture and vibrant living in whatever community I reside. I am also passionate about music and would enjoy working in the music/entertainment industry or managing artists.

Work Experience

  • Sep 2008 - present
    montgomery, AL (US)
    Assistant Director of Marketing & Communications
    Alabama Shakespeare Festival
    Developed and implemented marketing plans for 9 show season
    Developed and maintained annual marketing budgets of up to $1.9 million and income projections of $2.8 million in ticket sales
    Managed all public relations activities for the theatre
    Developed and placed all advertising campaigns for the theatre including electronic marketing (email and social media)
    Coordinated all publications including playbill, graphic design, direct mail, brochures, etc
    Responsible for creating and maintaining relationships with cultural and tourism partners as well as local universities and cultural organizations.
    Develop partnerships with area vendors and/or organizations for cross-promotion
    Managed a marketing staff of 6 and a Box Office staff of 8
    Mentored and instructed Theatre Management students in the MFA Program
    Worked with Senior Management and the Artistic Director to develop seasonal programming and budgets
    Reported to Senior Management and the Board of Directors
  • Jan 2005 - Sep 2008
    montgomery, AL (US)
    Public Relations Manager
    Alabama Shakespeare Festival
    Key member of Marketing team responsible for the highest grossing shows in the theatre’s history and an overall 30% increase in audiences
    Achieved multiple national mentions and features as well as extensive local and state-wide coverage in print and broadcast
    Managed all PR activities for the theatre
    Created and distributed press releases, PSAs, press kits,
    Conducted interviews and appearances by cast and creative team members as well as participated in on-camera and on-air interviews.
    Supervised photo calls and the use of photography in advertising and PR campaigns
    Instituted the use of new media (blogs, MySpace, Facebook, Twitter) as PR and marketing tools
    Coordinated all publications including playbill, graphic design, direct mail, brochures, etc
    Coordinated Special Events including opening night receptions and venue rentals
  • May 2003 - Jan 2005
    montgomery, AL (US)
    Marketing Assistant & Publications Coordinator
    Alabama Shakespeare Festival
    Assisted the Marketing Department in creation of PR and advertising copy
    Coordinated the distribution of marketing materials for guerrilla marketing campaigns
    Liaised with web development company in total redesign of web site resulting in first time ever real-time ticket sales on the theatre’s web site
    Served as publications coordinator for materials including playbill, newsletters (print and electronic), direct mail, brochures, etc
    Coordinated email marketing campaigns
    Coordinated Marketing Special Events such as opening receptions and venue rentals

Education

  • 1999 - 2003
    Bachelor's - English
    AUBURN UNIVERSITY AT MONTGOMERY