It is discussed in this paper if Banks’s actions in the marketplace, taken by its managers, affect business performance in such a way that strengthen its competitive position and gain a competitive edge over rivals. Is the company sufficiently profitable to validate its business model and strategy? Does the company seem to change its strategy over time? What is the company vision and what are its main objectives? All these questions were answered within this paper.
The strategic analysis was conducted in October-November 2008. The information used for assessments was gathered for the year 2008 (quarterly), as well as for the years ended 2005, 2006, and 2007 in order to better reflect the evolution of the company.

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http://www.scribd.com/people/documents/8278209/folder/72375?secret_password=1zyd9m66gu164yxh4wn9