Jan 2009 - present
westlake, TX (US)
Director, Regional Marketing
Pfizer Inc.
- Execute core, national strategies across all RBU stakeholders to grow the $2.8 billion business on a consistent basis across the region.
- Partner with Regional Strategy to translate analyses into actionable marketing/brand strategies and incorporate into specific State Business Plans
- Lead in the development of regional opportunities and the strategic plans to capitalize upon them
- Organize, prioritize and execute projects and activities related to market, customer and brand efforts to optimize financial and business objectives.