Sasha Madfes

Location
san francisco, CA (US)
Work Category
Management
Interests
Job opportunities, References, Ways to stay in touch

About Me

Tenacious and creative innovator skilled by experience and armed with sound, logical reasoning abilities; able to utilize a wide variety of techniques to quickly and effectively identify, assess, and resolve problems or their potential.

Well-versed in the areas of staff relations, organizational management, and cross-functional communications and teaming; uses proven analytical skills to easily identify operational inefficiencies, eliminate duplicate work efforts, create and implement new departmental procedures, and oversee the overall reduction and elimination of unnecessary complexities company-wide.

Enjoys recruitment, coaching, ongoing management and continued performance evaluation of full and part-time staff; able to define team objectives that are inline with overall business initiatives and goals, while maintaining the management flexibility to incorporate change; uses extensive knowledge of state and federal employment law, including issues related to positions covered under Fair Labor Standards Act (FLSA), to insure company/employee compliance and protections.

Able to foresee, adapt and produce positive results in a landscape where a change in priorities can and must occur to quickly match the business need; provides an enthusiastic role model for team and peer groups while never losing sight of pending or established deadlines, constant attention to detail, or even the occasional additional requirement.

Forward-looking thinker dedicated to not only getting the job done, but exceeding expectations by putting in whatever extra time and effort may be required.


Specialties
RESEARCH: Uses internet resources for complex search and in-depth investigation.

DATABASE CONCEPTS: Possesses a solid understanding of database structures with specific expertise in relational databases and data-warehousing concepts.

TECHNICAL SUPPORT: Trouble shooting software and hardware failures and identifying network problems when related to work station configurations; performing hardware installations, software configuration changes, repairs, and regular maintenance.

http://www.google.com/profiles/sasha.madfes

Work Experience

  • Aug 2008 - present
    san francisco, CA (US)
    RESEARCH ASSOCIATE | TEAM LEAD
    Marin Software
    Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer® addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin is designed for those who are spending at least $100,000 monthly on paid search. Marin’s over 130 customers include Aptimus / University of Phoenix, Consumer Reports, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty. Marin’s customers manage in excess of $500 million of annual paid search spending via Marin Search Marketer.
    www.marinsoftware.com
  • Apr 2003 - Jun 2007
    san ramon, CA (US)
    MANAGER OF DATA QUALITY
    Reply! Inc (formerly "Next Phase Media, Inc")
    Responsible for daily conversion of leads generated from online acquisition channels including SEM, SEO, online media, and email campaigns; Streamlined validation procedures and reduced operating expenses by automating the lead review process allowing instant delivery to subscribers. Introduced, monitored, and implemented new department procedures with the integration of a 3rd party data verification provider TARGUSInfo allowing a significant decrease in information requests requiring manual review, ultimately achieving major improvements in speed and accuracy allowing marketing efforts to increase and multiplying revenues. Implemented an inspection process to evaluate issues related to product quality, tracked XML data issues from affiliate providers, and identified system problems and suggested solutions by collecting data examples, capturing the surrounding facts, and drawing valid conclusions. Scheduled 15 non-exempt, full-time employees to maintain 24 hour coverage of all brands 365 days of the year; motivated department members to meet tight and constantly changing deadlines and to remain focused while numerous customer requests impacted the timing of the product approval and delivery. Supervised personnel, conducted performance evaluations, and interviewed new hire prospects for the department tasked with screening requests, verifying contact information, and confirming interest for follow-up information relating to real estate specifics or an upcoming new car purchase. Assembled a nationwide team of 20+ long term responsible independent contractors with varying availabilities and ultimate flexibility to insure round-the-clock coverage as business needs dictated. Forecasted daily workloads, balanced volume spikes, and assessed workflow and resource demands.

Education

  • 1991 - 2006
    Bachelor's - Communication
    San Diego State University