My Superhero/Alter Ego is...

The Katalist - /cat⋅a⋅lyst/ – noun 1. something that causes activity between two or more persons or forces without itself being affected. 2. a person or thing that precipitates an event or change 3. a person whose talk, enthusiasm, or energy causes others to be more friendly, enthusiastic, or energetic.

My Superpower - Connector of Nouns; people, places, things AND ideas

Arch Nemesis - Gravity; the force that keeps many stuck in what they see for themselves right now and not what they can imagine for themselves further down their path.

In my role as The Katalist, I seek to find like minded individuals that are interested in making things move. Whether this involves brainstorming promotional event concepts or developing and executing plans to expose their potential to the ever expanding Web 2.0 world-at-large.

As a professional, my experience as a direct marketing professional spans almost twenty years and within almost every niche area in this field; namely and most recently, the field of e-mail marketing. For the past nine years, I have led the e-Marketing services activities for the largest children’s book distributor and publisher in the country and the largest STM publisher in the world; two breakthrough career moves – bridging the gap between traditional and new media. My responsibilities have involved:
Developing integrated strategies and plans for solo and cross-divisional online campaigns/programs • Executing and benchmarking best practices • Back-end reporting and analysis of e-Marketing efforts • Exponentially increasing the number of valid customer e-mail addresses • Creating effective internal systems to build and update customer data • Developing an e-mail data synchronization process across several legacy systems – both offline and online • Systemizing and streamlining e-mail management processes • Policing legislative (U.S. and International) best practices related to e-mail and other e-Marketing services • Managing and maintaining a complex schedule of e-Marketing efforts • Facilitating list export processes • Driving customer relationship marketing efforts using Internet technologies and web services